Virgin galactic space tourism marketing plan

Illumination many years, space activities have been considered to be developed and managed by the government for the purpose of research or military only. Nowadays, space traveling has been commercialese to fulfill the dreams of human to see the Earth from space. Virgin Galactic VGA is one of the few pioneers available in the market. As this is a totally new market, and VGA is also a new business of the Virgin Group, it is crucial to develop a complete marketing communications plan so that customers can get to know VGA and its services better.

Virgin galactic space tourism marketing plan

Get Full Essay Get access to this section to get all help you need with your essay and educational issues.

Virgin Galactic Space Tourism Marketing Plan | Essay Example

By offering the lowest price in the market and making the dreams of space travelling come closer, VG attracts the attention from the general public.

With the successful launch of Spaceship One, VG once again determines that space travelling is possible.

Virgin galactic space tourism marketing plan

With Spaceship Two being tested, it promises that our dreams of seeing the Earth from space are not that far from the future. In this report, as a marketing advisor to VG, I will disscuss about the following topics: IntroductionIn many years, space activities have been considered to be developed and managed by the government for the purpose of research or military only.

Nowadays, space travelling has been commercialised to fulfill the dreams of human to see the Earth from space. Virgin Galactic VG is one of the few pioneers available in the market. As this is a totally new market, and VG is also a new business of the Virgin Group, it is crucial to develop a complete marketing communications plan so that customers can get to know VG and its services better.

Virgin galactic space tourism marketing plan

Market segmentation should be done before the communications plan to identify the target customers. Market segmentation target audience It is obvious that target customers of space tourism are high income individuals.

Virgin Galactic Space Tourism Marketing Plan Essay Sample

However, it is still very expensive for the general public. Therefore, space tourism can be considered a niche market because it just targets a small segment of the market but very profitable.

VG should also target space magazines readers, or those who are into risky activities such as skydiving, mountain climbing, sailing… because they are into space and willing to take risks. Therefore they are more likely to be interested in space tourism. ObjectivesThe objectives of this marketing communications plan are to deliver the message to the target customers: Message strategy and selling pointsThe message focuses on VG is currently the pioneer in commercializing space tourism with the lowest price on the market.

The following selling points should also be delivered: As VG does not sell commodity products but only targets a niche market, advertising on newspapers or TV can be unnecessary.

Virgin Galactic Space Tourism Marketing Plan - timberdesignmag.com

In order to target the potential customers as mentioned under market segmentationadvertising on magazines such as space magazines to reach those who are interested in space and space tourism, or Time, Newsweek to reach wealthy businesspeople.

Being seen on television is the best way for people to get to know about VG and what the company is doing. Advertising on these websites can link potential customers to our homepage. Hollywood is a very potential market for VG because the people are rich and willing to experience space travelling.

It is a chance to show our work to the public and we can arrange seminar to give customers more information.Executive SummaryVirgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry.

By offering the lowest price in the market and making the dreams of space travelling come closer, VG attracts the attention from the general public.5/5(1).

This report describes the marketing plan for Virgin Media a major player in the Digital television market in UK.

Get Full Essay

Virgin Media (formerly NTL Incorporated) is an UK-based entertainment and communications company. In February , the company’s name was changed from NTL Incorporated to Virgin Media. Virgin Galactic Space Tourism Marketing. Virgin Galactic Space Tourism Marketing Plan Words Mar 25th, 19 Pages Executive SummaryVirgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry.

Virgin Galactic Space Tourism Marketing Plan Essay Sample Virgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry. By offering the lowest price in the market and making the dreams of space travelling come closer, VG attracts the attention from the general public.

Virgin Galactic is a spaceflight company within the Virgin Group. It is developing commercial spacecraft and aims to provide suborbital spaceflights to space tourists and suborbital launches for space .

Jul 06,  · Today, US space tourism venture Virgin Galactic announced a new partnership with two of Italy’s biggest aerospace companies to someday launch people into space .

The Space Review: Virgin Galactic: marketing for the Earth?