How to write a letter introducing your company

If your business is launching a new product, you need to tell your potential customers about it. Of course, they can only buy it when they know it exists. An easy and cheap way to tell your potential customers about your new product is to send them a business letter introducing the product. Whether your potential customer will be interested in buying your product depends on how well you craft your letter of introduction.

How to write a letter introducing your company

Learning how to properly structure an introduction letter will help you make a lasting first impression. All businesses have needs, and the key to writing an effective introduction letter is to determine how you can help someone else solve a problem or take an advantage of an opportunity.

Think about your unique selling differential and benefit. You created your company because you believed you had something unique that people wanted.


Your letter should establish that the reader has a need; this will allow them to see that you can help them reduce their costs, increase sales, improve quality or otherwise help them make more profit.

Focus on Your Lead The lead of any letter is the opening sentence or short paragraph that tells the recipient why they should read the letter. Use your first few sentences to talk about customer needs, not yourself. Divide it into several paragraphs with each providing a unique set of information.

Rank the information in order of importance. After your lead, which tells readers what you can do for them, use your following paragraphs to tell them how it will be done. Few people will pick up the phone and place an order or hire you without getting more information, including a meeting or phone conversation.

Tell your readers what you can do for them and how you can do it, providing only enough detail to provide credibility.

How to Write a Business Letter to Introduce Your Product

No one will expect you to answer every question in an introduction letter. Use your letter to get people interested so they want to contact you for more information.

Include a call to action. This can include more than one task. Tell the reader to contact you with any questions, providing your email address and phone number.

You might be more successful with follow-up calls rather than waiting for potential customers or partners to call you.

Give a date and time to expect the call. References 2 Microsoft Business Hub: He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards. He is an internationally traveled sport science writer and lecturer.

Edmunds has a bachelor's degree in journalism.Advantages of writing business introduction are as follows: 1. It presents an overall image of your company to the client. 2. Can help in acquiring more may also see official resignation letter.


how to write a letter introducing your company

It is a mode of communication between business or firms partners. 4. It displays one’s work may also see appointment letters. 5. Subject: Company Introduction letter.

Dear Mr. Sharma, I, Jasmine Smith, am writing this letter from AAA Electronics, a Scotland based electronics company that has made a new entry in the Indian market. I am writing this letter in order to introduce our company to you and educate you on .

Do you need to write a letter introducing yourself to a prospective employer, a networking contact, or a potential new client? A well-written letter of introduction can result in a valuable relationship, and help you find a new job or acquire a new client.

A company introduction letter basically consists of all important aspects about the company and its services. Also how other companies will benefit out of this is clearly mentioned in the letter.

If you need to write a company introduction letter to a client then you can easily write one by having a look at the below-mentioned sample in doc or. With the proper letter of introduction template, and a couple of helpful tips and tricks, you can create a persuasive, professional business letter that helps you stand apart from the competition.

Some people find the idea of writing a letter of introduction a bit intimidating,; after all, you really only get once chance to make a great impression. There are two kinds of business introduction letter, Introducing a person or company and Introducing a product, equipment or service. In this article, I will: Cover the two different types of introduction letter.

Provide some good sentence to start the letter of introduction.

How to Write an Introductory Letter: 12 Steps (with Pictures)