Communication nowadays has become a sort of cult; daily, people maintain dozens of personal contacts—at work, in the street, public transport, and so on. Because of this, it is not only important what and how you say something to other people, but also how your body behaves in the process of communication, as body language is as informative as the spoken one, sometimes conveying information more personal and important than the one said aloud. This is called nonverbal communication.
Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience. Do your words evoke feelings of … love? Do your visuals evoke feelings of compassion? Does your characterization of the competition evoke feelings of hate? Emotional connection can be created in many ways by a speaker, perhaps most notably by stories.
The goal of a story, anecdote, analogy, simile, and metaphor is often to link an aspect of our primary message with a triggered emotional response from the audience. We will study pathos in greater detailand look at how to build pathos by tapping into different audience emotions. Logos Logos is synonymous with a logical argument.
Does your message make sense? Is your message based on facts, statistics, and evidence? Will your call-to-action lead to the desired outcome that you promise? Which is most important?
Suppose two speakers give speeches about a new corporate restructuring strategy. The first speaker — a grade nine student — gives a flawless speech pitching strategy A which is both logically sound and stirs emotions.
Which speech is more persuasive?
Some suggest that pathos is the most critical of the three. Aristotle believed that logos should be the most important of the three persuasive appeals. As a philosopher and a master of logical reasoning, he believed that logos should be the only required persuasive appeal.
That is, if you demonstrated logos, you should not need either ethos or pathos. However, Aristotle stated that logos alone is not sufficient. Not only is it not sufficient on its own, but it is no more important than either of the two other pillars.
He argued that all three persuasive appeals are necessary. What do you think? Next in this Series… In the next article of this series, we examine ethos in greater detail.
Subscribe to Six Minutes for free to receive future articles. Andrew Dlugan is the editor and founder of Six Minutes. He teaches courses, leads seminars, coaches speakers, and strives to avoid Suicide by PowerPoint. He is an award-winning public speaker and speech evaluator. Andrew is a father and husband who resides in British Columbia, Canada.About us.
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We will write a custom essay sample on Non verbal Communication specifically for you for only $ $/page. Order now Gestures are woven into the fabric of our daily lives. We wave, point, beckon, and use our hands when we’re arguing or speaking animatedly—expressing ourselves with gestures often without thinking.