Apple business planning process

Apple Inc addresses the 10 decision areas of operations management through different managerial channels. Apple also satisfies necessary OM decisions to optimize its productivity.

Apple business planning process

Apple is a notoriously secretive business. However, Adam Lashinsky, the author of Inside Apple: While there are still aspects of the way that Apple works that are shrouded in secrecy — you can get a good idea of the overall high level process.

Copyright terms and licence: Well at Apple they put design at the forefront. Jony Ive — the British designer that is the Chief Design Officer CDO at Apple— and his design team lead the company and they do not report to finance, manufacturing, etc.

They are given free rein to set their own budgets and are given the ability to ignore manufacturing practicalities. At the heart of the design department is the Industrial Design Studio where only a select few Apple employees have access.

Design Teams are Separated From the Larger Company When a design team works on a new product they are then cut off from the rest of the Apple business.

Planning | Management of Apple Inc.

They may even implement physical controls to prevent the team from interacting with other Apple employees during the day. The team is also removed from the traditional Apple hierarchy at this point.

apple business planning process

They create their own reporting structures and report directly to the executive team. This leaves them free to focus on design rather than day-to-day minutiae. It details every stage of the design process and it goes into elaborate detail.

The idea is to define what stages the product creation team will go through, who will be responsible for delivering the final product, who works on which stage and where they work and also when the product is expected to be completed. Monday is Review Day The Apple Executive Team holds a regular Monday meeting to examine every single product that the company has in design phase at that point in time.

Instead, resources are concentrated on a handful of projects that are expected to bear fruit rather than being diluted over many lesser projects. In practice, this should mean that every single Apple product is inspected by the executive team at least once a fortnight.

This keeps delays in decision making to a minimum and enables the company to be very lean with its approach to design. As you might expect, these people are usually going to be found in China, Apple does very little of its own manufacturing.

Instead it relies on contract outsourcing companies like Foxconn one of the largest employers in the world to do this for them. This removes much of the headache of manufacturing for Apple whilst keeping production costs as low as possible. There is a significant market advantage to this approach and its one that many other electronics manufacturers are emulating now.

The EPM Mafia may sound scary and they probably are to the suppliers but their real job is simply to ensure that products are delivered to market in the right way, at the right time and at the right cost. They may disagree at points but their guiding principle is to act in the interests of the product at all times.

Iteration Is Key Like any good design company, the design process at Apple is not over when manufacturing begins. In fact, Apple iterates the design throughout manufacturing.


The more you invest in design, the more likely you are to build incredible market changing products. As you might expect, the security is to prevent leaks to the outside world.

This explains all the responsibilities and actions that must be taken prior to a commercial launch of the product. This is explained in the document itself.

However, to date it has out-performed even the wildest of expectations.Like any good design company, the design process at Apple is not over when manufacturing begins. In fact, Apple iterates the design throughout manufacturing. The product is built, it’s tested and reviewed, then the design team improves on it and it’s built all over again.

apple business planning process

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